A guide to live-streaming and webinars
In August 2018, 'Reaching an audience' was published, providing an introductory guide to digital live-streaming events and presentations.
As many organisations give talks, presentations and lectures in the traditional fashion, this book is aimed at those who have yet to discover or expand upon their skill in live-streaming or who complete webinars.
As the technical era moves at a tremendous pace, the authors of this book believe that the skills and knowledge shared are a vital modern life-skill that provides great value in helping busy and modern communities connect better than ever before.
After a lent lecture series was trialled to be streamed live online, reaching a further audience who weren't present was such a rewarding experience for both the audience and presenters, the knowledge and skills had to be shared.
In demonstrating some technical skill and understanding, a main aim of this book is to help others achieve those results, in reaching an audience who cannot be present and to bring an experience personal to them, making these events so easily accessible in the modern era.
This book was inspired by the authors' experience of successfully providing live-streaming of an illustrated talk from a village hall in rural Herefordshire.
During this live stream, the authors used 'GoToWebinar' software to complete this stream which worked well for them. A total of 50 virtual guests attended, but as this was a trial there was no subscription taken. The presentation was streamed through a 4G connection, and this is one very important consideration to make before selecting a venue and the live-streaming service. As this was a trial that was appropriate, but if this were to be adopted as a lengthy series, this would not have been the most cost effective way to have done things.
The book outlines everything you need to know to prepare for a live stream, but in completing your own live-stream it is important to research what software is available to work best for you, your venue and your audience.
If you would like to hear more from the people who experienced the trial that inspired this book, please get in touch at: email@example.com
Jack currently works as a Communications Officer and is also self-employed with his personal brand 'Holtography'. In learning essential storytelling skills during his masters degree in Wildlife Documentary Production, he has applied these skills in effective digital communication within his current role, external consultation and on many creative projects.
He has also been commissioned for an architectural photography project and has a great passion for landscape, long-exposure and wildlife photography. Jack created the cover, design and writing style for this book.
Kevin has worked extensively as a specialist in data connectivity, managing the delivery of complex I.T. projects in both the commercial and non-profit sectors both in the UK and beyond.
Note: As of 1 April 2020 Gardners Books are closed due to covid-19. Further details may be available on the Gardners Books website.
Currently the book is only available printed in English and German. If you would like to discuss production of a translation please do get in touch at: firstname.lastname@example.org.
English Edition ISBN: 978-1-5272-2521-3
German Edition ISBN: 978-1-5272-3107-8
I was not convinced by the idea of live streaming our monthly talks at our nature conservation group. We are a small group in an isolated part of Scotland, and I didn’t see the point, but people wanted to “move with the times”. I bought this small book and it was the best choice. The book is easy to follow and turns what I thought would be a hard subject in to easy tasks and things to think about. The advice in the book is sound and well presented, the proof is we now have more people joining our talks online than come to our meetings, and the number that come to our meetings has gone up too.
It is remarkable how much information is packed into this short book while keeping it easy to understand and a pleasure to read.
One evening every month we run an “open evening” in our community bookshop to profile some selected items of new stock and we often have a speaker as well. I had not thought of live-streaming until I got an email promoting this book, but the idea immediately appealed to me. Due to the small size of the shop, and our location in the Highlands of Scotland, I think this the perfect way to open up our evenings to more people.
Everything in this beginner’s guide makes good sense, and after just a few days I am ready to start advertising this new way of joining our events. I recommend this book to everyone who runs any type of community group where there are speakers and who likes the thought of live-streaming, these are exactly the people this book is for. It is the perfect how-to guide to get you started, including good tips and practical advice for providing a great online experience for the audience. This is not a guide on how to install and set up computers and other equipment, but it does provide excellent detail of what is required. I could not be more impressed and have ordered additional copies for the shop stock.